Brand Strategy & Vision
- Craft and implement forward-thinking brand strategies that align with business objectives and resonate with target audiences.
- Use market insights, competitive analysis, and consumer behavior data to identify opportunities for brand growth and positioning.
- Collaborate with senior executives to integrate brand initiatives into the broader company vision.
Campaign Leadership & Execution
- Oversee the development and execution of multi-channel branding campaigns, ensuring consistent messaging and maximum impact.
- Drive innovative storytelling, content creation, and visual identity to elevate brand recognition.
- Partner with cross-functional teams to integrate brand initiatives with marketing, product, and sales strategies.
Market Expansion & Localization
- Lead brand promotion efforts across domestic and international markets, ensuring cultural relevance and localization.
- Develop strategies for cross-border campaigns, strengthening the brand’s presence in Vietnam and beyond.
- Stay updated on market trends to continuously refine brand strategies for dynamic consumer landscapes.
Strategic Partnerships & Collaborations
- Build relationships with influencers, media outlets, and key stakeholders to amplify brand reach.
- Secure and manage sponsorships, event collaborations, and public relations initiatives that align with brand goals.
Performance Optimization & Reporting
- Define and track key performance indicators (KPIs) to measure the success of brand campaigns.
- Conduct data-driven evaluations to assess campaign effectiveness and identify areas for improvement.
- Present actionable insights and strategic recommendations to senior management.
