Campaign Development & Management:
- Create and oversee advertising campaigns on platforms such as Shopee, Lazada... and social media channels including Facebook, TikTok, Zalo, and Google.
- Collaborate with marketing, content, and design teams to develop engaging ad content that aligns with brand objectives.
Budget Allocation & Management:
- Efficiently allocate and manage advertising budgets across multiple platforms to ensure optimal spend.
- Monitor financial performance to maximize return on investment (ROI).
Performance Monitoring & Optimization:
- Continuously monitor campaigns in real-time to optimize for key performance indicators (KPIs) such as CPC, CPA, and conversion rates.
- Implement data-driven adjustments to enhance campaign effectiveness.
Data Collection & Analysis:
- Collect and analyze performance data from various campaigns to identify trends and insights.
- Prepare detailed performance reports that highlight actionable insights for future improvements.
Market Research & Strategy Development:
- Propose and implement innovative strategies to boost brand presence and market share.
