Trung Tâm Ngoại Ngữ ELE English tuyển dụng Senior Digital Marketing

Digital Marketing Strategy and Planning:

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions across multiple channels.
• Identify key performance indicators (KPIs) and set measurable goals for each digital channel.

Campaign Management and Optimization:

• Plan, create, and manage integrated digital marketing campaigns, including content creation, ad management, and performance tracking.
• Optimize campaigns using A/B testing, targeting adjustments, and creative variations to maximize ROI.

SEO/SEM Management:

• Oversee and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance the company’s visibility and rankings on search engines.
• Conduct keyword research, monitor site performance, and implement best practices for on-page and off-page SEO.
• Manage paid search campaigns, including Google Ads, Bing Ads, and display advertising.

Social Media Marketing:

• Develop and implement social media strategies to increase brand visibility and engagement.
• Manage content creation, scheduling, and community management across platforms.
• Analyze social media performance and adjust strategies based on analytics and feedback.

Content Marketing and Optimization:

• Work with content creators to develop high-quality, engaging content tailored to target audiences.
• Optimize content for digital platforms, ensuring it adheres to SEO and user experience best practices.

Data Analysis and Reporting:

• Monitor and analyze digital marketing metrics, such as website traffic, conversion rates, and cost-per-click, to assess performance.
• Generate and present detailed reports on campaign performance, website analytics, and ROI to stakeholders.

Marketing Automation and CRM Management:

• Implement and optimize marketing automation tools (e.g., HubSpot, Marketo).
• Design and execute email marketing campaigns to engage prospects and nurture leads through the sales funnel.

Budget Management

• Plan and manage digital marketing budgets, ensuring efficient allocation of resources.

• Competitive salary and performance-based bonuses.
• Health and wellness benefits, including insurance coverage.
• Professional development opportunities and access to training resources.
• Opportunities for career advancement and leadership development.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in digital marketing, with at least 1 years in a senior or leadership role.
• Strong understanding of SEO, SEM, PPC, social media, content marketing, and email marketing.
• Proficiency with digital MKT tools and marketing automation platforms.
• Strong analytical skills, ability to interpret data and make data-driven decisions.