Digital Marketing Strategy and Planning:
- Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions across multiple channels.
- Identify key performance indicators (KPIs) and set measurable goals for each digital channel.
Campaign Management and Optimization:
- Plan, create, and manage integrated digital marketing campaigns, including content creation, ad management, and performance tracking.
- Optimize campaigns using A/B testing, targeting adjustments, and creative variations to maximize ROI.
SEO/SEM Management:
- Oversee and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance the company’s visibility and rankings on search engines.
- Conduct keyword research, monitor site performance, and implement best practices for on-page and off-page SEO.
- Manage paid search campaigns, including Google Ads, Bing Ads, and display advertising.
Social Media Marketing:
- Develop and implement social media strategies to increase brand visibility and engagement.
- Manage content creation, scheduling, and community management across platforms.
- Analyze social media performance and adjust strategies based on analytics and feedback.
Content Marketing and Optimization:
- Work with content creators to develop high-quality, engaging content tailored to target audiences.
- Optimize content for digital platforms, ensuring it adheres to SEO and user experience best practices.
Data Analysis and Reporting:
- Monitor and analyze digital marketing metrics, such as website traffic, conversion rates, and cost-per-click, to assess performance.
- Generate and present detailed reports on campaign performance, website analytics, and ROI to stakeholders.
Marketing Automation and CRM Management:
- Implement and optimize marketing automation tools (e.g., HubSpot, Marketo).
- Design and execute email marketing campaigns to engage prospects and nurture leads through the sales funnel.
Budget Management
- Plan and manage digital marketing budgets, ensuring efficient allocation of resources.