Digital Marketing
- Develop and execute innovative digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
- Drive website traffic and conversions through optimized user experiences and targeted strategies.
- Use data analytics to measure campaign success and refine future strategies.
Organic and Traditional Channels
- Build and manage trade marketing strategies to amplify product visibility and sales.
- Develop and scale affiliate programs, ensuring effective partnerships that drive revenue.
- Plan and execute events, trade shows, and workshops to strengthen customer relationships and generate leads.
Brand Development & Management
- Define and implement brand strategy to enhance awareness, credibility, and customer loyalty.
- Ensure all marketing materials align with the brand’s identity and messaging.
- Monitor brand performance and lead rebranding or repositioning initiatives when necessary.
Emerging Marketing Opportunities
- Explore and implement mew marketing campaigns to reach new audiences.
- Utilize experiential marketing techniques to create memorable customer interactions.
Integrated Marketing Campaigns
- Design and manage 360-degree campaigns that integrate digital, organic, trade, and traditional channels.
- Ensure all campaigns deliver cohesive messaging and branding.
Team Leadership & Collaboration
- Lead, mentor, and grow a high-performing marketing team.
- Collaborate with cross-functional teams including sales, product, and customer service to align marketing efforts with business goals.
- Manage relationships with external vendors, agencies, and freelancers to execute specialized marketing initiatives.
Strategic Planning & Reporting
- Develop and manage the annual marketing plan and budget.
- Analyze market trends, customer insights, and competitor activities to inform strategic decisions.
- Track and report on KPIs to measure the impact of marketing efforts and identify opportunities for improvement.
