We are looking for a skilled Marketing Planner to join our dynamic team. This role will focus on developing and executing marketing strategies to drive growth within the F&B industry, with a particular emphasis on Japanese Omakase restaurants. The ideal candidate will have a strong understanding of marketing strategy, content planning, go-to-market strategies, digital marketing, and corporate marketing.
KEY RESPONSIBILITIES:
- Email Marketing:
- Create, manage, and optimize targeted email campaigns to promote events, special menus, and promotions.
- Analyze email performance metrics to refine strategies for improved engagement and conversion rates.
- Strategic Planning:
- Collaborate with the marketing team to develop annual marketing plans that align with business objectives.
- Conduct market research to understand customer preferences and industry trends, using insights to shape marketing strategies.
- Content Creation:
- Develop high-quality content for various marketing channels, including website, social media, and email newsletters.
- Craft compelling narratives that highlight our menu offerings, events, and unique dining experience.
- Website Marketing:
- Optimize the restaurant's website for SEO and user experience to attract and retain customers.
- Manage website content updates, ensuring information is current and reflects our brand voice and offerings.
- Campaign Management:
- Oversee the execution of marketing campaigns, ensuring adherence to timelines and budgets.
- Coordinate with external vendors and partners for promotional materials and advertising initiatives.
- Brand Development:
- Maintain a consistent brand voice across all platforms, ensuring alignment with our restaurant’s identity.
- Assist in curating and maintaining our online presence through social media engagement and website management.
- Analytics and Reporting:
- Monitor and analyze marketing performance metrics, providing regular reports and insights to inform future strategies.
- Use data-driven insights to optimize marketing efforts and enhance overall effectiveness.
