- Work with and support Brand Manager to define long-term and short-term brand strategy and growth KPIs
- Work in partnership with MERCHANDISER, SALE, VM, to drive a long-term brand vision and define Marketing strategy for all major brand moments: New Collections Launch, Key Product Highlights, Creative Campaigns, Runway Shows, seasonal pushes, as well as always-on brand activities and promotions and keep tracking the results/ learnings
- In charge of annual, quarterly, monthly, campaign-based and event-based planning, execution, and reporting in accordance with brand strategies and approved budget
- Be responsible for budget planning & management
- Work closely with the Creative & PR team to ensure good quality & creative brand communication contents & visuals as well as brand’s social pages performance
- Work closely with the Digital team to ensure the achievement of brand KPIs via digital campaigns as well as to gain comprehensive insights of target audiences
- Contribute to the achievement of brand objectives, through proactive proposals & execution of new marketing ideas and new communication channels considering new trends and emerging consumer behaviors
- Collaborate and build key relationships with both internal and external stakeholder, especially KOLs/ Influencers, Social communities, press & media partners, brand principal
- Proactively keep track of brand’s sales performance in all channels (offline stores, website, marketplaces) and support the stores’ managers in all communication & PR activities, including brand & product information
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Quyền lợi được hưởng
- Laptop
- Salary review
- Insurance
- Allowances
- Health Checkup
- Annual Leave
- Training and Development
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Relevant Experience:
- Have 4 - 6 years' experience in Trade Marketing or Communications & PR in retail/ fashion/ sports industry
- Experience with emerging channels such as Tiktok is a strong plus
Competencies: (Technical, Operational, Managerial, Human & Cultural Requirements)
- Fluent in Vietnamese and English
- Solid knowledge of Vietnamese market (e.g., consumer behavior, media consumption, etc.). Knowledge in retailing and sport fashion is a plus
- Good project management skills
- Strong communication and presentation skills
- Good event organizing skills
- Copy writing skill and digital literacy is a plus
- Able to work under pressure and tight timeline, willing to work out of office house if necessary
- Flexible and adaptive