1. Corporate Branding
- Supporting to Brand manager for building up brand strategies and brand positioning including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Developing and monitoring all of brand marketing activities of Con Cung as a master brand, include but not limit to advertising campaign, new brand development campaign
- Assist in Planning and executing of all communications and media actions on all channels
- Follow up and analyze the development of the brand (brand health, sales, market share) and propose suitable program with Brand Manager
2. Brand Campaign/Project Management
- Supporting to Brand manager for building up brand marketing program to drive brand love and brand affinity
- Developing creative, media & research briefs and brief to Agencies and/or internal Department
- Assist in working and follow up with Agencies and/or internal department in developing TVC,
Packaging, POSM, Event/ Activation
3. Budgeting
- Managing and monitoring budget for all brand marketing campaign, include but not limit to advertising campaign, new product launch campaign...
4. Cross-function collaboration
- Coordinating with internal and external team to ensure projects done properly and at high quality.
