Understanding about trend of toy market, insights of customers’ need to source on trend product in time to expand business
• Creating marketing plan for both ATL and BTL including TVC/ event/ product review/ KOL/ KOC for different communication platforms TV/ YouTube/ FP/ Tiktok..
• Working with agency/ design team/ media team to develop details contents including both design and copy.
• Implementing marketing plans, product promotion for different sales channels to deliver business results
• Cooperating with sales team to prepare FC, pricing, launching plan
• Working with Trade MKT team to deploy merchandising guideline to ensure good visibility in store for each campaign launch
• Monthly target tracking to discuss with Sales/ Trade team to achieve brand target by offering sufficient support in specific period
• Studying movement of competitors, market change to prepare reaction plan in time to secure core toy business.
• Key contact point with principal for Forecast, Order, pricing, MKT strategy alignment, reporting
• Manage MKT budget, allocate expense among ATL/ BTL.. for different media channel
• Be responsible to deliver team target within approved communication budget
• Ability to do tracking performance of stocks to optimize inventory levels, developing stock clearance plan to reduce old stock.
