Implement a marketing and sales strategy for one or more of product line/brand in order to meet established sales targets.
Perform a range of activities to effectively market assigned products/brands, such as portfolio selection; pricing; advertising/promotion campaigns; and monitoring sales performance.
Observe and evaluate market need, and industrial trend to bring in new brand/product line or develop new private labels.
Prepare sales forecasts and budgets; monitor sales volume, revenues and inventory; and adapt plans to improve the sales performance of the product line/brand.
Plan and deploy marketing campaign including AP budget allocation, communication across channel such as TVC, digital, event.
Liaise with sale team to create promotions campaigns/schemes for the product that are effective and appropriate for target customers.
Liaise with business partner to select product among their portfolio. Deal payment term & contract before importation. Follow-up with new order & delivery status.